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When combined with a free offer or coupon, you're also likely to see results in-person when people bring their postcards to claim their gift.ĭirect mail is a great way to introduce yourself to your neighbors and get them to visit. When you use direct mail, you know exactly how many people receive the message, the cost per piece, and the neighborhoods that were targeted. In addition to an invitation to church, invite people to bring in their postcard and exchange it for a free gift book. Make your mail do double duty! Include a promotional offer with your direct mail message and you will see even better results. Include your website and service times, and your card may end up occupying a prominent place on the family bulletin board! Direct mail has a tendency to stick around-especially when coupled with an eye-catching design and encouraging messages.

You hear or see them once, and then they're gone. Many of today's media messages are disposable. Social media and web advertising doesn’t reach every person who lives close to your church and doesn’t provide the close geographic touch you need. People who live closer to your church are more likely to come and with direct mail you can target neighborhoods closer to your building. It’s yours to choose.ĭirect mail allows you to target a very specific audience in a very specific location.
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Plus you can also include your logo, invitation, contact information, address and even pictures.

With direct mail, you can craft a specific message promoting all your Holy Week events or just your Easter Sunday services. You are in control-from the content to the call to action. Combined, the design and message deliver a powerful connection with the recipient.

Physical mail has what marketers call a "near 100% saturation rate," meaning that there are very few people who never get a letter, bill, flyer, or catalog-mail reaches everyone.
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Not everyone watches TV or listens to the radio. Not everyone browses the same websites or looks at the same social media channels. Our mail house sorts and delivers them through the USPS.
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