More recently, it has a first look deal with Amazon. The company also brokered a partnership between Kanye West and sneaker brand, Adidas. SB Ventures also handled television campaigns, branding, music-licensing deals, and tour sponsorships-including Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour. In early 2013 Ariana Grande was signed to Braun's management and in 2016, Grande's label, Republic Records confirmed that Braun served as her main manager handling all aspects of her career. School Boy Records had a music distribution arrangement with Universal Music Group. The group also included RBMG, a joint venture between Braun and Usher. In 2007 Braun established SB Projects, an entertainment and marketing company encompassing a range of ventures including Schoolboy Records, SB Management, and Sheba Publishing, a songwriting firm. In July 2019, his company SB Projects agreed to a first-look deal with Amazon Studios that included television and film scripts. In its first season, Dave was the most-watched show in FX history. In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Braun that included actor Kevin Hart and rapper Lil Dicky. Braun was also an executive producer for the CBS drama Scorpion, which aired from 2014 until 2018. Braun was the executive producer of Burden, Demi Lovato: Dancing with the Devil, The Giver, The Boy from Medellin, and Project Runway among others. The film's budget was $13 million and earned over $100 million worldwide. Film and television īraun produced Never Say Never, a documentary about Bieber that MTV reported in 2011 as "one of the highest grossing music documentaries in domestic box-office history". Braun assembled the biggest music-management company by acquiring half of the management companies of Jason Owens’ Sandbox Entertainment, Morris Higham, Brandon Creed, Troy Carter, and a partnership with Adel “Future the Prince” Nur and Drake. Braun also managed the careers of Psy, Tori Kelly, Carly Rae Jepsen, Martin Garrix, Kanye West, Black Eyed Peas, David Guetta, Lil Dicky and others. Braun also signed Ariana Grande to his record label in 2013. Both Usher and Justin Timberlake expressed interest, and in the end Bieber signed with Island Def Jam in partnership with Raymond-Braun Media Group (RBMG). Eventually, Braun convinced them to move permanently from Canada to the United States.
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īraun became involved with Justin Bieber and got his mother to bring her son to Atlanta for a no-strings-attached trial period.
He started his own marketing business by brokering a $12 million campaign deal between Ludacris and Pontiac the music video for Ludacris' " Two Miles an Hour" featured a Pontiac while Pontiac's commercials featured the song. Some of his larger events included parties for the 2003 NBA All-Star Game and after-parties on Britney Spears' Onyx Hotel Tour. Braun was 19 years old when Dupri asked him to join So So Def in a marketing position, and 20 when Dupri named him So So Def's executive director for marketing. This launch into the world of hip-hop led Braun to meet Jermaine Dupri, the director of So So Def Records. In 2002, Braun was hired to plan after-parties in each of the five cities on the Anger Management Tour, featuring Ludacris and Eminem. Career īraun began organizing parties while studying at Emory University. After Jermaine Dupri asked him to become the head of marketing at his label, So So Def, Braun dropped out of college before completing his degree.
īraun attended Emory University in Atlanta where he played college basketball until his sophomore year. He attended Greenwich High School where he was elected class president. After the couple married, they settled in Cos Cob, Connecticut. Ervin grew up in Queens, and became a dentist and high-school basketball coach Susan Schlussel Braun was an orthodontist. Ervin's parents lived in Hungary until 1956, when they immigrated to the United States. Early life īraun was born in New York City to Conservative Jewish parents, Ervin and Susan ( née Schlussel) Braun. Known as the manager for artists such as Ariana Grande, Justin Bieber, J Balvin, Demi Lovato, The Kid Laroi and other artists, he is the founder of SB Projects, Schoolboy Records and Ithaca Ventures, co-founder of TQ Ventures, Mythos Studios, and RBMG Records, and co-owner of esports team 100 Thieves. Scott Samuel " Scooter" Braun (born June 18, 1981) is an American entrepreneur, investor, and entertainment executive.
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